ELAMBO UA
ELAMBO_UA is a Validator on the DecimalChain blockchain network, created as an addition to the business loyalty program. The idea of creating a validator for our own business came in the summer of 2021 after getting acquainted with the DecimalChain blockchain.
- Status:
- Validator
- Net address:
d0valoper1vsggkyhvpxghcftv8n6rattw9zvkrralm6a2qa
- Foundation date:
- August 15, 2021
- Country:
- Ukraine
- Foundator:
- eLambo
- Stake:
- 4,287,249 DEL
- Tokens:
- ELAMBOUA
- Voting power:
- 21875165
- Delegators:
- 14
Our business is engaged in short-term rental of electric transportation (electric scooters, segways, electric scooters, electric go-karts, and children's electric cars). Due to its small turnover and ease of use, our validator became a basis for familiarizing ourselves with the blockchain and promoting the DecimalChain network.
Moreover, using the validator as an addition to the loyalty program is possible in any field (stores, HORECA, service industry, small craft businesses, etc.).
Validator information
- Name: ELAMBO_UA
- Address: d0valoper1vsggkyhvpxghcftv8n6rattw9zvkrralm6a2qa
- Stake: 4,287,249 DEL
- Commission: 6%.
- Link to our project on Instagram:
elambo_ua [1]
The ELAMBO_UA validator was created on August 15, 2021. During the idea development and the first month of its implementation, we attracted around 100 people who installed the Decimal Wallet and received our coins as loyalty points. Currently, we have around 300 such customers.
Validator infrastructure and maintenance
The ELAMBO_UA validator team used the services of the DecimalPro team to launch, configure, and provide technical maintenance of the validator.
Our infrastructure consists of the main validator server, a backup server, and 4 protection servers located in Germany, Finland, and the United States.
This infrastructure allows the validator to operate stably and handle the load.
Working process
We use a universal methodology that allows for easy implementation for businesses and enables customers to understand, become regular users, and increase loyalty to the brand. The process consists of the following stages:
- In your business, there is a regular customer who wants to become a participant in the loyalty program. They make a purchase of goods or services.
- The business representative suggests the customer install the Decimal Wallet application on their smartphone, where they need to register and create their own wallet (account) to accumulate points (coins).
- The customer presses the "Receive" button in the wallet, shows the QR code to the business representative, who scans it and transfers the points to the customer.
- The customer receives the points in their account and can use them not only in the specific business but also with loyalty program partners. The number of points in the account can be checked at any time in the Decimal Wallet app or through the explorer.
In our case, the system was adapted for the electric transportation rental business. This means that when customers received points, they knew that one point equals 1 UAH (hryvnia). You can come up with your own exchange rate or assign different amounts of points depending on the type of goods or services.
Usually, a person who serves the client is responsible for sending the points. But another method can be used in case someone from the staff is busy.
For example, the person in charge of the loyalty program will send the points at a specific time every day according to the following procedure:
- Employees write the order data in a Telegram chat, specifying the purchase amount.
- If the client agrees to set up and provide a wallet, then we write the client's wallet in monospace font below the order data.
- The person in charge of the loyalty program sends the points using multisend at the end of the day.
Distribution of points between businesses
- We transfer all the issued coins to a wallet with a multisignature, which means that coins can only be sent from such a wallet when the transaction is signed by multiple people (the number of people will change over time as new businesses join the program).
- We send a certain amount of coins from the multisignature wallet to the business wallets, depending on their needs.
- After that, the owner of the business is responsible for the coins in the business wallet and their circulation.
Where do the points come from?
To award points, the validator team created their own coin, which has specific characteristics that prevent it from being sold or bought, but only allows it to be transferred.
In our project, we created a coin with the following characteristics for awarding points:
- Name: ELAMBOUA
- CRR = 100%
- Reserve: 1000 DEL (minimum)
- Initial issuance: 10,000,000,000 ELAMBOUA
- Maximum emission: 10,000,000,000 ELAMBOUA
How to use the earned points?
When a client accumulates the desired number of points and decides to use them, they can do so in the following way:
- Open the Decimal Wallet on their smartphone and click on the "Send" button.
- Specify the business wallet as the recipient where they want to spend the points.
Delegation process
Delegation is the process of transferring your coins to a validator and freezing them in the network, which allows you to earn profits from validation. Any user can delegate their coins. The profits from delegation will be distributed proportionally to the amount of delegated coins (your stake).
For example, by delegating to the ELAMBO_UA validator, you will receive:
Rewards for delegation are distributed every 10 minutes. Coins can be withdrawn at any time, and after 30 days, you will receive all your delegated coins back.
Additionally, you will have profits in the form of rewards that have accumulated during the entire delegation period.
Network users can use the ELAMBO_UA validator as a masternode to delegate their own coins and receive rewards.
The delegation process consists of the following steps:
- Go to the blockchain console on the website console.decimalchain.com
- Select the "Delegation" section
- Specify the validator address d0valoper1vsggkyhvpxghcftv8n6rattw9zvkrralm6a2qa, the name of the coin you want to delegate, and the amount of coins.
Validator's development strategy
The ELAMBO_UA validator has its own strategic development plan until 2025.
The validator's global goal is to create a partner network of small and medium-sized entrepreneurs with a universal loyalty program that allows customers to use their points in any cafe, store, or service.
The validator's mission is the complete automation and launch of a universal loyalty program on the DecimalChain blockchain.
Our values: efficiency, universality, innovation, support, trust.
The ELAMBO_UA validator plans to develop and launch its own marketing campaign with the following objectives:
- Attract 5000 unique users to the DecimalChain blockchain as loyalty program users within 36 months.
- Popularize the DecimalChain blockchain and attract as many businesses as possible as partners for the loyalty program within 36 months.
- Award over $2000 as bonuses in the loyalty program.
Our target audience includes:
- Small and medium-sized business clients.
- People who frequently purchase goods and services from the same place, enjoy receiving bonuses and discounts, and are cost-conscious owners of small and medium-sized businesses.
- People who wish to develop their business but do not have an unlimited amount of funds. They value their customers, make efforts to provide quality service, are innovators, and always try something new.
- Legal entities with a network of establishments selling goods or services. They want to launch a new loyalty program as they see the benefits of collaborating with other businesses, gaining more recognition, and receiving free marketing.
The marketing campaign will be funded using the rewards earned by ELAMBO_UA as a validator. The marketing team plans to reinvest 50% of the validator's net income.
Marketing Campaign Stages
- Raising awareness of the service and attracting initial users. For the first 24 months from the launch of the marketing campaign, the ELAMBO validator team will develop and improve the service themselves, promote it, and attract the first users. The goal of this stage is to reach 1000 service users.
- Scaling. In the following 24 months, the validator team will attract partners and scale the service. The goal of this stage is to reach 5000 service users and have 5 partner businesses implementing the service.
Geographical focus of the marketing campaign: CIS countries.
PR management
The goal of the PR campaign is to increase brand recognition among the target audience and attract the planned number of loyalty program partners.
Implementation methods:
- Spreading information about the validator and loyalty program through specialized and business media, opinion leaders, targeted advertising, and word-of-mouth.
- Active management of social networks, generating news at least twice a month, and spreading this news.
Advertising
The aim of advertising activities is to attract unique users to the DecimalChain blockchain as loyalty program users.
Implementation methods:
- Creating merchandise with the ELAMBO_UA and DecimalChain logos for the most active customers.
- Creating stickers with QR codes for installing DecimalChain wallets and placing them on our electric transport.
- Creating stickers with the DecimalChain logo and placing them on our electric transport.
Strengths and weaknesses
Taking into account the strategic goals, vision, and mission, we have conducted a SWOT analysis of ELAMBO_UA validator's activities, analyzing the strengths and weaknesses of their processes, as well as the opportunities and threats to their development.
- Strengths refer to the internal capabilities and resources of ELAMBO_UA validator's activities that can give them a competitive advantage.
- Weaknesses include activities and resources that are not utilized efficiently by the ELAMBO_UA validator.
- Opportunities are possibilities that can be leveraged to achieve the development goals of ELAMBO_UA validator.
- Threats are processes or phenomena that hinder the achievement of the development goals of ELAMBO_UA validator.
Validator team
- Bogdan Poremchuk
bogdasik_5, bog_dan_x88 [1] — employee responsible for renting out electric transport. - Alexander Zhumyk sashazhumik [1] — employee responsible for renting out electric transport.
- Vitaliy Melnychuk vt.melnychuk [1] — senior employee responsible for explaining the loyalty program to customers and assisting with wallet installation.
- Alexandra Ostapenko alekssashkaa17, alekssashkaa17 [1] — content manager, writes posts, works with marketing and merchandise.
- Andrey Kovalchuk nick73600, andriikovalchuk_ [1] — manager, allocates loyalty points, recruits and trains staff, negotiates partnerships, oversees processes.