A customer takes a laptop in for warranty repair. The retailer says it handed the device over to the service center on Tuesday. The service center claims it only received it on Thursday. The manufacturer can see only a record of the repair approval. How can they determine where those two days were lost? For … Read more
A token can become a useful part of a product, or it can turn into another layer of complexity that the team has to maintain and explain to users. The difference comes down to one thing: does the token serve a purpose in a real process? A Token Is Useful When It Verifies Access Rights … Read more
The crypto community is often willing to deal with technical complexity. Business users expect something different: a service should be accessible, operations should work predictably, integration should be straightforward, and problems should be solved without having to understand how the blockchain works. That is why the transition from technology for enthusiasts to infrastructure for mainstream … Read more
Blockchain is often presented as a universal technology for almost any digital task. In practice, it is useful in a much narrower range of cases. The main criterion is simple: several parties are involved in the same process and need a shared history of actions, while giving one participant full control over that history would … Read more
It is easy to start a blockchain project with the technology: choose a token, open the console, come up with a name. A more practical approach is to work in the opposite direction. Start with the problem and the audience, then move on to the economics, tools, and first user flow. Below is a checklist … Read more
Creating a token can be technically simple. Much more time should be spent answering a different question: why is the token needed in the first place? A useful token starts with a function, followed by the rules. Only then should you decide on its name, supply, and design. For a business or community, a token … Read more